WHO IS IFY AND WHAT IS JUST-IFY?
Just-Ify: If you look closely into the name you will see that it not only describes the brand, but the man behind the brand, Ify Imachukwu. A former basketball player, turned fashion entrepreneur, formed a brand that has a following of over nine thousand on social media. But, you may be wondering, what is his secret?
His journey to creating Just-Ify can be summed up by this famous quote, "when one door closes, another door opens."
Before Just-Ify, Ify's first love was basketball. He never missed a beat when it came to updating his highlight reels and working on his skills. He was even a former basketball player for Gordon State College in Barnesville, Georgia. However, at Gordon, he was not getting the playing time that he wanted. His basketball career was beginning to look cloudy. But, Ify did not allow the halting of one dream definite him. Without delay, he fully invested his time into turning another dream into a reality.
This initiated the evolution of the Just-Ify Brand.
Ify dreamed of having a fashion brand of his own for quite sometime. With the help of his father, the brand was called, Just-Ify.
Just-Ify correlates with Justify and I found it so interesting that the theology for justify is similar to the meaning of my full name. My full name is Ifeanyi and it means with God all things are possible. The theology of justify is "to see righteous in the sight of God." I want people to justify their purpose and be who they are through all forms regardless of all the outside noise and distractions. When you know you're purpose, the sky is the limit for you. Justify is a brand that emphasizes finding your divine purpose, being confident in who you are, dedicated to reaching your goals, and doing as Jill Scott would say, "living life like it's golden."
THE JUSTIFY LOOK
Transparent is the first word that comes to mind when describing the Just-Ify look. It's versatile just like today's leaders. Their lifestyles are never stagnant but, consistently evolving. The items that are available for purchase on justifybrand.com can easily work for a variety of occasions, at any stage of life.
The brand also possesses a secret weapon that is used to level up on the standard. This major component is called, brand ambassadors.
Nia Holloway (Nala in Disney's The Lion King National Tour) and Semaj Christon (point guard for the Oklahoma City Thunder) are the Brand Ambassadors for Just-Ify. Ify wanted to have brand ambassadors not only as a positive representation of modern day bosses. His results are certainly impressive.
From acknowledging his past, living for today, and anticipating tomorrow, Ify and the Just-Ify Brand have a bright future ahead. Consistency is one trait that Ify posses and with his determination, he will always succeed.
During my interview with Ify, I had to ask him a serious question... from an athlete's perspective I had to ask....
IN YOUR OPINION, WHO HAS THE BEST STYLE IN THE NBA RIGHT NOW?
I have to say, Russell Westbrook. it's different and he wear things that no one else would think of wearing.We both made the argument that Dwayne Wade's style is also clean but, Ify stood by Westbook in the end. I personally think Wade is still the best but, we'll save that argument for another time.
To learn more about the Just-Ify Brand and show Ify some love, check out their website at www.justifybrand.com and on social media @ifyimachukwu and @justify.brand.